Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # International MBA Congress | KSB UEK ## Sitemaps - [XML Sitemap](https://kongresmba.uek.krakow.pl/sitemap.xml): Contains all public & indexable URLs for this website. ## Pages - [Home](https://kongresmba.uek.krakow.pl/) - XXIII Edition 21 -23 May 2027 @ Krakow University of EconomicsInternational Business Conference Secure your spot now - [Essential Pass](https://kongresmba.uek.krakow.pl/essential-pass/) - SOLD OUT!Participation in Panel Discussions (Day 1 & 2) Price: PLN 50 SOLD OUT!Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.First Name *Last Name *E-mail address *Do you need an invoice? *YesNo Organization invoice? Last Company / OrganizationConsents *I confirm that I have read - [Networking Pass](https://kongresmba.uek.krakow.pl/networking-pass/) - SOLD OUT! 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General information The Operator of www.kongresmba.uek.krakow.pl and www.kongresmba.pl websites is the Krakow University of Economics, 27 Rakowicka Street, 31-510 Krakow, Poland. The Service performs functions of obtaining information about users and their behavior in the following ways: through information entered in forms (purchasing tickets, contact forms). by storing cookies in the end devices. 2. ## Speakers - [Agnieszka Poturała](https://kongresmba.uek.krakow.pl/speaker/agnieszka-poturala/) - Managerka, ekspertka HR i liderka transformacji organizacyjnych z ponad 20-letnim doświadczeniem w zarządzaniu dużymi strukturami operacyjnymi i biznesowymi w sektorze usług. Specjalizuje się w strategicznym zarządzaniu zasobami ludzkimi, optymalizacji procesów operacyjnych, zarządzaniu zmianą, budowaniu modeli biznesowych oraz poprawie efektywności organizacyjnej w oparciu o wskaźniki finansowe i HR. Posiada bogate doświadczenie w zarządzaniu P&L, budżetowaniu, restrukturyzacji - [Monika Firlińska-Zawół](https://kongresmba.uek.krakow.pl/speaker/monika-firlinska-zawol/) - She is an Executive MBA graduate of Krakow Business School at the Cracow University of Economics, with international executive education at NEOMA Business School in Paris and AESE Business School in Portugal, and an academic foundation in Biology and Earth Sciences from the Jagiellonian University. An ICF ACTP-certified Life & Business Coach, she works at - [Jarosław Królewski](https://kongresmba.uek.krakow.pl/speaker/jaroslaw-krolewski/) - Jarosław Królewski - CEO, TS Wisła Kraków S.A. During professional career I used to work with Fortune 500 companies and got numerous prestigious national and international awards with my teams, including inter alia: - Young Global Leader 2025 by World Economic Forum - Leader Of The Year 2025 by Data Economy Congress - Financial Times - [Łukasz Jurczyszyn](https://kongresmba.uek.krakow.pl/speaker/lukasz-jurczyszyn/) - Łukasz Jurczyszyn, Ph.D., 20 years of experience as a strategic & security advisor & manager, currently acting as a Director of EU Funds at Polish Armaments Group (PGZ). Former Polish diplomat stationed at the Embassy of Poland, charged with bilateral defence industry cooperation. Previously, Director of the State-founded Polish Institute of International Affairs (PISM) Brussels - [Stanisław Mazur](https://kongresmba.uek.krakow.pl/speaker/stanislaw-mazur/) - Stanisław Mazur, Rector of the University of Economics in Kraków (2020–2024) and First Deputy Mayor of Kraków (2024–2026) Stanisław Mazur, PhD, professor and former rector of the University of Economics in Kraków, is a political scientist by education and passion, focusing on issues of political power and its role in society. He is a specialist - [Katarzyna Konowrocka](https://kongresmba.uek.krakow.pl/speaker/katarzyna-konowrocka/) - Katarzyna Konowrocka is the Energy Transition Director at Shell Poland, where she builds strategic bridges between global business, public administration, and academia. With over seven years of leadership at Shell and a strong background in international investment banking, she uniquely combines financial, regulatory, and energy-sector expertise to drive the green transition through the lens of both - [Bogusława Kus](https://kongresmba.uek.krakow.pl/speaker/boguslawa-kus/) - Bogusława Kus – Operations Director, Euroclear Bogusława Kus is an experienced operations leader with 20 years of professional experience in companies connected with the global financial market, client asset management, pension fund services, and employee benefits. She works across operations and client service, with expertise in finance, HR, customer service, the BPO market, and team - [Wojciech Kwiecień](https://kongresmba.uek.krakow.pl/speaker/wojciech-kwiecien/) - Serves as Regional Head of Wholesale Operations for Europe with teams spanning across multiple service centres in Europe, Asia and Africa. Seasoned leader with over 15 years of experience in operations’ management of multinational teams. Has strong background in banking industry, with particular focus on corporate and institutional banking clients. Proven track record of delivering - [Jarosław Dudoń](https://kongresmba.uek.krakow.pl/speaker/jaroslaw-dudon/) - Jarosław Dudoń – Revenue Director at Cisco Systems Poland and Finance Site Lead for Krakow Hub. He is responsible for managing Revenue across the EMEA and APJC regions, leading teams based in Kraków, Bangalore, and Singapore. His expertise includes finance transformation, the use of Artificial Intelligence and automation in finance, and building modern organizations focused on collaboration and innovation. He graduated from the Krakow University of Economics, completed an Executive MBA at Kozminski University, and is a Fellow Member of ACCA (FCCA). With nearly 20 years of experience in finance and business services, he actively collaborates with universities, industry organizations, and public institutions, supporting future skills development, education, and initiatives connecting business with academia. - [Max Dudhia](https://kongresmba.uek.krakow.pl/speaker/max-dudhia/) - Professional Biography – F.M.Dudhia Max Dudhia graduated with Honours in Accountancy and Finance from the University of Houston and subsequently qualified as a Certified Public Accountant (CPA). In 2017, he obtained his Master’s Degree in the 10th edition of the International MBA (IMBA) program at the Jagiellonian University Krakow School of Business. Max began his - [Magdalena Madejska-Żurek](https://kongresmba.uek.krakow.pl/speaker/magdalena-madejska-zurek/) - Magdalena Madejska-Żurek – Client and Business Strategy Lead, Euroclear Magdalena Madejska-Żurek is an experienced business leader with many years of managerial experience. Throughout her career, she has held senior leadership positions, including Head of Finance and later Head of Risk, serving as a member of the local management team. She was responsible for business process - [Karolina Zarzycka](https://kongresmba.uek.krakow.pl/speaker/karolina-zarzycka/) - Karolina Zarzycka- Senior Benefits & Events Coordinator and Well-being Project Leader at Hitachi Energy. She has over 8 years of experience leading HR, Employee Engagement, and Employer Branding projects for global companies (including Nokia and ABB). Right now, at Hitachi Energy, she connects well-being programs, corporate events, benefits, and CSR initiatives into one cohesive strategy. - [Kamila Cieślik](https://kongresmba.uek.krakow.pl/speaker/kamila-cieslik/) - Benefits Coordinator & Senior Administration Specialist - Hitachi Energy Someone who once said she would never work in a corporate environment… and ended up finding her place in one. A Senior Administration Specialist & Benefits Coordinator with experience in employee benefits, event management, internal and external communication, and employer branding. She has a proven track record - [Grzegorz Wenc](https://kongresmba.uek.krakow.pl/speaker/grzegorz-wenc/) - Product Leader with 13+ years of experience leading the strategy, development, and scaling of digital products used by millions of users globally. My background spans Software as a Service (SaaS), Artificial Intelligence, and Machine Learning, with a current focus on financial services and digital financial products. I combine strong product leadership, deep technological understanding, and - [Karol Wojtas](https://kongresmba.uek.krakow.pl/speaker/karol-wojtas/) - Karol Wojtas is a technology manager, software architect, and entrepreneur with over 15 years of experience in software development and IT projects. He is the co-founder and former CEO of CRODU, a Kraków-based software house, and an MBA IT graduate of Krakow School of Business at the Cracow University of Economics. Throughout his career, he - [Anna Tałach](https://kongresmba.uek.krakow.pl/speaker/anna-talach/) - Anna Tałach is an FMCG and Pharma professional with experience across Global Product Management, Innovation, New Product Development (NPD), Project Management, and large-scale international operations. She has led cross-functional initiatives, product launches, and strategic projects in fast-paced global environments where agility, collaboration, and execution are key to success. Passionate about operational excellence and innovation, she also managed Catering Operations during the European Games, contributing to one of the largest multi-location event operations delivered in Poland in recent years. - [Cédric Peltier](https://kongresmba.uek.krakow.pl/speaker/cedric-peltier/) - Cédric Peltier – Consul General of France in Kraków Cédric Peltier has served as Consul General of France in Kraków since September 2023. Born on February 15, 1976, he graduated in foreign languages, literature, and civilizations, specializing in English and German, and holds a Master’s degree in English studies. He is married to Julie Peltier-Lalot - [Wojciech Leśniewski](https://kongresmba.uek.krakow.pl/speaker/wojciech-lesniewski/) - Wojciech Leśniewski is a director responsible for the development of educational initiatives and cooperation with the higher education sector in Poland within the Erste Group. He is a graduate of the Cardinal Stefan Wyszyński University in Warsaw, the Executive MBA programme at the Krakow University of Economics, and postgraduate studies in Sustainable Finance and ESG - [Aleksandra Brzezińska](https://kongresmba.uek.krakow.pl/speaker/aleksandra-brzezinska/) - Aleksandra Brzezińska is a marketing, communication, and sales manager with more than 10 years of experience gained across the corporate, social, and international project sectors. She specializes in brand strategy development, cross-sector partnerships, and projects that combine business objectives with social and educational initiatives. She currently oversees the development of the EURO26 brand and the - [Marcin Romanowski](https://kongresmba.uek.krakow.pl/speaker/marcin-romanowski/) - Marcin Romanowski – President of the Management Board, Mednow Marcin Romanowski graduated from the AGH University of Science and Technology with a degree in Electronics and Telecommunications. He was associated with the Comarch Capital Group from 2003 onwards. He began his career as a software developer and later advanced to the roles of team leader - [Sylwia Grzesiak](https://kongresmba.uek.krakow.pl/speaker/sylwia-grzesiak/) - Sylwia Grzesiak is a healthcare and public administration manager with more than 16 years of experience within the structures of the Małopolska Regional Government, where she served as Director of the Department of Health and Social Policy, overseeing the implementation of regional health policy initiatives. During her work in local government administration, she collaborated closely - [Jacek Bielawski](https://kongresmba.uek.krakow.pl/speaker/jacek-bielawski/) - Jacek Bielawski combines experience from both the public and private sectors. He gained professional expertise at international advisory firms such as Cushman & Wakefield and Colliers, as well as in public institutions and companies including Krakow Technology Park and Kraków Nowa Huta Przyszłości. He specializes in foreign direct investment (FDI), investment site development, and the - [Łukasz Brzyski](https://kongresmba.uek.krakow.pl/speaker/lukasz-brzyski/) - Łukasz Brzyski is the founder of Brzyski Management Consulting, a Kraków-based boutique advisory firm specializing in M&A transactions for mid-market companies across Poland and Central & Eastern Europe. He guides business owners through the full sell-side transaction lifecycle - from valuation and deal preparation to due diligence and SPA closing - with a focus on manufacturing, B2B services, and technology sectors. With cross-border business experience spanning CEE, UK, and Nordic markets, Łukasz brings a practitioner's perspective on how geopolitical shifts and the reconfiguration of global capital flows are reshaping M&A activity and investor appetite in the region. He holds an Executive MBA from the Cracow University of Economics and completed postgraduate studies in Mergers & Acquisitions at the Warsaw School of Economics (SGH). - [Joanna Konopka](https://kongresmba.uek.krakow.pl/speaker/joanna-konopka/) - Joanna Konopka is the Deputy Director for Coordination and Development at the University Hospital in Krakow, where she is responsible for coordinating organizational activities and supporting the hospital’s strategic development. She is a graduate of the MBA in Healthcare program at the Cracow School of Business, Cracow University of Economics. - [Marcin Słowiak](https://kongresmba.uek.krakow.pl/speaker/marcin-slowak/) - Marcin Słowiak is Senior Director of GenAI and Machine Learning Operations at GE HealthCare, where he leads AI/ML innovation in an enterprise environment, focusing on scaling advanced solutions and delivering measurable business impact. Marcin specializes in translating cutting-edge AI and machine learning into scalable, production-ready products, spanning areas such as predictive analytics, natural language processing, - [Zbigniew Bartuś](https://kongresmba.uek.krakow.pl/speaker/zbigniew-bartus/) - Zbigniew Bartuś – editor and publicist of the media of the INFOR Group (Forsal.pl, Dziennik Gazeta Prawna), a journalist for over 35 years describing economic life, host and moderator of key economic events in Poland, initiator of close cooperation between economic organizations, universities, local governments and business environment institutions in Małopolska, originator and host of - [Michał Sowa](https://kongresmba.uek.krakow.pl/speaker/michal-sowa/) - adv. Michał Sowa, PhD A graduate of the Jagiellonian University, he holds a doctorate in criminology and is an attorney-at-law. He held positions on the Krakow Bar Association and is currently the Disciplinary Spokesperson of the Krakow Bar Association. He was a member of the Provincial Commission for Medical Adjudication under the Malopolska Voivode for - [Paweł Morawiec](https://kongresmba.uek.krakow.pl/speaker/pawel-morawiec/) - Paweł Morawiec is Chief Business Architect at SAP, with over twenty years helping European enterprises turn complex transformation into measurable business value. His career spans the full spectrum — from board-level strategy and enterprise architecture to delivery and value realisation — across IAG GBS, Cisco, and Tchibo, where he led large-scale finance, procurement, and data transformations with results that outlasted the programs that created them. He builds high-performing teams on shared ownership, operates as comfortably with a CFO as with an end user, and holds a single belief about what makes transformation succeed: change management and adoption are not workstreams. They are where the return on investment is won or lost. - [Tomasz Brzostowski](https://kongresmba.uek.krakow.pl/speaker/tomasz-brzostowski/) - Tomasz Brzostowski is one of the leaders of the GBS (global business services) industry in Poland. Over the past 20 years, he has held global executive positions at companies such as Hitachi, IBM, and PricewaterhouseCoopers. Tomasz has managed teams in Poland, Asia (Malaysia, India, Thailand, Vietnam, Japan), and the United States. As a vice president - [Piotr Ziętara](https://kongresmba.uek.krakow.pl/speaker/piotr-zietara/) - Piotr Ziętara – President of the Management Board of Wodociągi Miasta Krakowa S.A. Piotr Ziętara is the President of the Management Board of Wodociągi Miasta Krakowa S.A. and a leader in the transformation of modern municipal utility companies, specializing in the management of infrastructure enterprises. With more than two decades of experience in the water - [Mateusz Folwarski](https://kongresmba.uek.krakow.pl/speaker/mateusz-folwarski/) - Assoc. Prof. Mateusz Folwarski, Ph.D. – Vice-Rector for Financial Policy and Development Prof. Mateusz Folwarski serves as Vice-Rector for Financial Policy and Development at the Krakow University of Economics. He is the author of more than 100 publications, reports, and analyses in the fields of banking, new technologies, and financial innovation. He has participated in - [Agnieszka Bochacka](https://kongresmba.uek.krakow.pl/speaker/agnieszka-bochacka/) - Global Digital Transformation Director - Product Managment at GE HealthCare I am a Manager and Expert in Digital Transformation, Technology, and Change Management. I have over a decade of experience collaborating with Shareholders and Company Boards in both business and consulting contexts. I have executed and been responsible for projects at local, global, and international - [Anouk Gauthier](https://kongresmba.uek.krakow.pl/speaker/anouk-gauthier/) - Anouk Gauthier is the Group Chief Culture Officer at Euroclear, where she leads the enterprise-wide culture transformation agenda, embedding renewed values and behaviours to enable the group’s strategy and long-term performance. In this role, she is responsible for defining the culture vision, mobilising leaders across divisions, and establishing the capability to measure and track cultural - [Michał Duczmal](https://kongresmba.uek.krakow.pl/speaker/michal-duczmal/) - Senior Director at GE HealthCare 𝗠𝘆 𝗠𝗶𝘀𝘀𝗶𝗼𝗻: Creating intelligent, connected systems that move us toward an autonomous future. I’m a servant leader who thrives at the intersection of technology, business, and people. Developer at heart, salesman by twist of fate, entrepreneur by instinct. With 15+ years of technical leadership and over a decade in startups, - [Magdalena Sotwin](https://kongresmba.uek.krakow.pl/speaker/magdalena-sotwin/) - Magdalena Sotwin is a Psychologist and Executive MBA graduate with over 15 years of professional experience specializing in talent management, burnout prevention, HR, and leadership. A Jagiellonian University Applied Psychology alumna, certified ICF coach, and FRIS® trainer. Following a tenure at Amplus, she currently serves as a Board Member at Spatium Clinic. Her professional approach - [Wiesław Jan Hałucha](https://kongresmba.uek.krakow.pl/speaker/wieslaw-jan-halucha/) - Wiesław Jan Hałucha, Ph.D. – President of the Management Board of Alventa S.A. Dr Wiesław Jan Hałucha is a graduate of the Faculty of Law and Administration at the Jagiellonian University, postgraduate studies in Capital Group Management at the Warsaw School of Economics, and MBA studies at the University of Minnesota. He holds a PhD - [Kamil Dobosz](https://kongresmba.uek.krakow.pl/speaker/kamil-dobosz/) - Kamil Dobosz, PhD, Executive MBA A graduate of the Executive MBA programme at the Krakow School of Business operating within the Krakow University of Economics, Kamil Dobosz serves as Vice President of the EMBA&MBA HUB Association, a nationwide, cross-university think tank connecting business, academia, investors, NGOs, and public administration. He is a legal counsel at - [Krzysztof Głuchowski](https://kongresmba.uek.krakow.pl/speaker/krzysztof-gluchowski/) - Krzysztof Głuchowski – Director of the Juliusz Słowacki Theatre, Director, and Actor Krzysztof Głuchowski has lived in Kraków since 1986. He is a graduate of the Acting Department of the AST National Academy of Theatre Arts in Kraków, where he completed his diploma performance in Sketches from The Man Without Qualities by Robert Musil, directed - [Mieszko Musiał](https://kongresmba.uek.krakow.pl/speaker/mieszko-musial/) - Mieszko Musiał – President of the Management Board of Carlsberg Polska Mieszko Musiał has been associated with the brewing industry for many years and currently serves as President of the Management Board of Carlsberg Polska, a position he has held since November 2, 2020. He joined Carlsberg Polska in 1998 and has since built an - [Krzysztof Pyrć](https://kongresmba.uek.krakow.pl/speaker/krzysztof-pyrc/) - Prof. Krzysztof Pyrć, PhD, Executive MBA Prof. Krzysztof Pyrć is a virologist, scientist, manager, and one of Poland’s leading experts in infectious diseases and biological security. Born in Kraków, he is a professor at the Jagiellonian University, where he heads the Virology Department, and since 2025 serves as President of the Foundation for Polish Science. - [Andrzej Bednarczyk](https://kongresmba.uek.krakow.pl/speaker/andrzej-bednarczyk/) - Prof. Andrzej Bednarczyk, PhD, DSc in Fine Arts Prof. Andrzej Bednarczyk, Rector of the Jan Matejko Academy of Fine Arts in Kraków, was born in Leśna on August 13, 1960. He studied first at the Faculty of Graphic Arts and then at the Faculty of Painting of the Jan Matejko Academy of Fine Arts in - [Beata Buchelt](https://kongresmba.uek.krakow.pl/speaker/beata-buchelt/) - Assoc. prof. Beata Buchelt, Ph.D. Professor at the Department of Human Capital Management at the Krakow University of Economics and Visiting Professor at University of Michigan Health-West. She holds a postdoctoral degree (habilitation) in economics in the field of management sciences, specializing in human resource management. She is a member of the Expert Council of - [Agnieszka Piwowarczyk](https://kongresmba.uek.krakow.pl/speaker/agnieszka-piwowarczyk/) - Agnieszka Piwowarczyk, EMBA Tytuł : E2E Risk Manager at Shell, Krakow TEKST : Agnieszka Piwowarczyk is an accomplished Senior Manager at Shell plc, bringing over 17 years of experience in a global corporate environment. A graduate of the Executive MBA program at the Kraków School of Business, Cracow University of Economics, her academic foundation spans - [Lech Dubiński](https://kongresmba.uek.krakow.pl/speaker/lech-dubinski/) - Adv. Lech Dubiński, PhD, MBA – Vice President of the Management Board and Legal Director at Mo-BRUK S.A. Advocate Lech Dubiński is a graduate of the Faculty of Law and Administration at the Jagiellonian University, where he also completed doctoral studies. He earned a PhD in legal sciences specializing in environmental protection law. He obtained - [Mikołaj Kotowicz](https://kongresmba.uek.krakow.pl/speaker/mikolaj-kotowicz/) - Mikołaj Kotowicz – President of Krakow Taekwon-do Center Mikołaj Kotowicz holds a Master’s degree in Political Science from the Jagiellonian University. Professionally, he is a taekwon-do and kickboxing instructor, as well as a sports manager. Since 2000, he has managed the Krakow Taekwon-do Center, an amateur sports club providing martial arts training to more than - [Adam Kozień](https://kongresmba.uek.krakow.pl/speaker/adam-kozien/) - Adv. Adam Kozień, PhD, MBA Attorney-at-law of the Kraków Bar Association, Doctor of Legal Sciences, and MBA graduate. He serves as Legal Secretary of the Supreme Bar Council, Editorial Secretary of Palestra – the journal of the Polish Bar, member of the Disciplinary Commission at the Main Council for Science and Higher Education, and research-and-teaching - [Marcin Jędrzejczyk](https://kongresmba.uek.krakow.pl/speaker/marcin-jedrzejczyk/) - Assoc. prof. Marcin Jędrzejczyk, Ph.D. is the Director of the Krakow School of Business of the Krakow University of Economics, the Director of the Institute of Computere Science, Accounting and Controlling at the Colledge of Management and Quality Sciences of the Krakow University of Economics, employed as a university professor at the Department of Accounting - [Jolanta Stokłosa](https://kongresmba.uek.krakow.pl/speaker/jolanta-stoklosa/) - Jolanta Stokłosa A graduate of the Faculty of Chemistry at the Jagiellonian University, she was a long-time member of the Department of Physiology and Biochemistry at the University of Physical Education in Kraków, where she obtained her PhD in 1981. She has been actively involved in social work since 1984 within the Friends of the - [Wojciech Przybylski](https://kongresmba.uek.krakow.pl/speaker/wojciech-przybylski/) - Wojciech Przybylski leads the largest strategic foresight programme on European policies in Central Europe. He is the Editor-in-Chief of Visegrad Insight at the Res Publica Foundation in Warsaw. Previously, he served as Editor-in-Chief of Res Publica Nowa, and later of Eurozine, a pan-European network of cultural journals. He is a visiting lecturer at institutions such - [Mariusz Kubicki](https://kongresmba.uek.krakow.pl/speaker/mariusz-kubicki/) - Mariusz Kubicki is a senior manager acting as area head of Internal Controls at Philip Morris International, responsible currently for the internal control environment across 22 European affiliates in 15 countries. With extensive experience in managing large, multicultural organizations (up to 200 people) and complex transformations, he combines a strong governance perspective with a deep understanding - [Małgorzata Heitzman-Lekki](https://kongresmba.uek.krakow.pl/speaker/malgorzata-heitzman-lekki/) - Małgorzata Heitzman-Lekki is a wellness economy strategist and President of the Polski Instytut Wellness & Longevity Foundation (PIW&L). She is the sole Ambassador of the Global Wellness Institute (GWI) in Poland and holds an Executive MBA from Kraków School of Business (UEK). With 15+ years in Beauty and Pharma sales leadership and 13 years as a business owner, she specializes in wellness and longevity strategy — designing frameworks and programs at the intersection of health, business, and market development. - [Phil Cendoma](https://kongresmba.uek.krakow.pl/speaker/phil-cendoma/) - Phil Cendoma, PhD, MSHA, MBA, FACHEAssistant Professor, University of Alabama at Birmingham, Health Services Administration Dr. Phil Cendoma is an Assistant Professor in the Department of Health Services Administration at the University of Alabama at Birmingham (UAB). He teaches courses in healthcare finance and brings a practitioner-informed perspective to both the classroom and his research. - [Anna Depukat](https://kongresmba.uek.krakow.pl/speaker/anna-depukat/) - Anna Depukat, MD, PhD A physician and Doctor of Medical Sciences, specialist in adult psychiatry, currently undergoing specialization in child and adolescent psychiatry. She combines many years of clinical practice with managerial experience and expert activity in the field of mental health care. She works at the University Hospital in Kraków, where she serves, among - [Anna Macnar](https://kongresmba.uek.krakow.pl/speaker/anna-macnar/) - Anna Macnar has over 20 years of experience building employer brand strategies in synergy with business and organizational culture. She believes employer branding goes beyond campaigns — it's about tangible business benefits, rooted in mission, vision, values, and the real experiences of employees, candidates, and customers. She trains, lectures, and supports organizations in building authentic - [Krzysztof Jan Klęczar](https://kongresmba.uek.krakow.pl/speaker/krzysztof-jan-kleczar/) - Krzysztof Jan Klęczar, Ph.D. - Voivode of the Małopolska Region Master of Engineering in Animal Science (specialization: Fisheries and Water Protection), Master of Psychology (specialization: Clinical Psychology of Children and Adolescents), PhD in Agricultural Sciences in the discipline of Fisheries, academic teacher, author and co-author of scientific and popular science publications, Voivode of Małopolska since - [Edyta Bielińska-Dusza](https://kongresmba.uek.krakow.pl/speaker/edyta-bielinska-dusza/) - Assistant Professor in the Department of Strategic Analysis at the Krakow University of Economics (KUE). Her research focuses on strategy, technology, Industry 4.0, innovation, internal audit, and inter-firm collaboration. She is a graduate of the Cracow University of Economics (MA, specialization: Entrepreneurship and Innovation), the Photography Study Program at the Institute of History of Architecture - [Magdalena Balawajder](https://kongresmba.uek.krakow.pl/speaker/magdalena-balawajder/) - Magdalena Balawajder Graduate of German Philology at the Jagiellonian University and postgraduate studies in Human Capital Management. She also completed the MBA in Corporate Management at the Krakow School of Business, Krakow University of Economics. A manager with many years of experience in security, strategic management, and international cooperation. For over 20 years, she was - [Philippe De Brouwer](https://kongresmba.uek.krakow.pl/speaker/philippe-de-brouwer/) - Dr. Philippe J.S. De Brouwer is a leader at the HSBC service centre in Krakow, where he spearheads expert teams and oversees Academic Partnerships. In addition to his role at HSBC, Philippe serves as the Honorary Consul for Belgium in Krakow and holds guest professorships at the University of Warsaw (UW), Jagiellonian University (UJ), and - [Konrad Stolarski](https://kongresmba.uek.krakow.pl/speaker/konrad-stolarski/) - Konrad Stolarski, Ph.D.Partner at FTL, attorney-at-law, and holder of a PhD in law from the Jagiellonian University. For many years, he served as an assistant professor at the Institute of Law at the Krakow University of Economics, as well as a lecturer at numerous renowned Polish universities and academic and industry organizations. He was a - [Rafał Czarny](https://kongresmba.uek.krakow.pl/speaker/rafal-czarny/) - Rafał Czarny is a seasoned management consultant, facilitator, and trainer specializing in change management, design thinking, and team leadership. As the lead author of DTMethod - a robust methodology designed to embed and optimize design thinking processes within organizations - he has bridged the gap between creative problem-solving and corporate efficiency. Currently, Rafał is finalizing - [Urszula Szybowicz](https://kongresmba.uek.krakow.pl/speaker/urszula-szybowicz/) - Graduate of Public Health with a specialization in Healthcare Management at the Medical University of Poznań, and a participant of the MBA in Healthcare program at the Krakow School of Business, Krakow University of Economics. Since 2026, a Member of the Expert Council to the Patient Ombudsman. Founder and President of the “Nie Widać Po - [Tomasz Rowiński](https://kongresmba.uek.krakow.pl/speaker/tomasz-rowinski/) - Tomasz Rowiński – psychologist, PhD in Social Sciences, Assistant Professor at the Warsaw School of Economics, MBA in Healthcare. An expert in mental health policy, healthcare system organization, and cross-sector collaboration. Creator and co-author of the community-based child and adolescent psychiatry model (EZRA), which he implemented as co-founder and President of the Management Board of - [Przemysław Przęczek](https://kongresmba.uek.krakow.pl/speaker/przemyslaw-przeczek/) - Małopolska Provincial Commander of the State Fire Service Senior Brigadier, MSc Eng. Przemysław Przęczek began his service in the State Fire Service on 25 August 2003. He is a graduate of the School of Aspirants of the State Fire Service in Krakow, which he completed in 2005, obtaining the title of fire protection technician. He - [Michael DeWilde](https://kongresmba.uek.krakow.pl/speaker/michael-dewilde/) - Michael DeWilde is the director of the Koeze Business Ethics Initiative at the Seidman College of Business, Grand Valley State University, where he is also a professor in the Management Department. He teaches primarily in the MBA and Executive MBA programs, with a focus on courses in ethics and leadership. 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