Anna Macnar has over 20 years of experience building employer brand strategies in synergy with business and organizational culture. She believes employer branding goes beyond campaigns — it’s about tangible business benefits, rooted in mission, vision, values, and the real experiences of employees, candidates, and customers. She trains, lectures, and supports organizations in building authentic brands that attract and retain talent. She is the author of Employer Branding bez tajemnic and EVP bez tajemnic, the founder and jury chair of the Employer Branding Excellence Awards, and the driving force behind EB Summit, EB Show, Siła Doceniania, and the research project (Nie)widzialni Pracownicy.
