KUE Krakow School of Business invites to
DEGROWTH AS THE NEW NORMAL – PERSPECTIVES AND OPPORTUNITIES
XIX International MBA Congress: 19-21 May 2023
The International MBA Congress is the greatest event in Poland, integrating the MBA community. The event is focused on creating an active platform for cooperation, exchange of experience, and expansion of knowledge and perspectives. The Congress combines debates delivered by academics from Polish and foreign universities with workshops delivered by leading international experts and economists.
MBA Congress in numbers
What will you gain from the XIX MBA Congress?

Thematic Workshops
Meeting with a prestigious group of specialists from different industries is a great opportunity to exchange experiences. Workshops conducted by qualified trainers will help you develop your competences. You will gain practical skills that you will use in your everyday work!
Gala Dinner and Charity Auction
The Gala Dinner with a dance floor and live music at the Hilton Garden Inn Hotel (33 Marii Konopnickiej street) is an opportunity to build deeper relationships with the Congress participants. NO STRESS live music band will be setting the musical tone for the event. It is also a chance to help others through a charity auction. All money will be donated to the Department of Rehabilitation of the J. Dietl Hospital in Krakow for equipment for the seniors and patients rehabilitation with oncological diseases.


Discussion panels
Over 30 representatives from the academic and business world will share their knowledge and experience with you during 4 panel discussions.
Family Picnic
The closing event of the Congress is a Family Picnic combined with a golf competition. Depending on your skills you will be able to take part in the Golf Academy with an instructor who will teach you the basics of the game. Advanced players can take part in KSB UEK Golf Cup Tournament.

Explore The PANELS

Keynote Speakers

Anna Pawlak Kuliga
Global CFO IKEA Retail (Group Ingka)
PANEL DESCRIPTION:
It is good business to do a good business – How to create value in the new world?

Hal Halladay
CEO Breakthrough Leadership and TEDx speaker
PANEL DESCRIPTION:
Flip the Script: The Power of Mindset to Change the Future of Business
By expanding our perspective we can view change as an opportunity rather than a threat and fully utilize our intellectual resources including creativity and problem-solving skills to flip the script and change the future of business. The default future of business is set unless we choose it to be different. The key to changing our default future is our mindset. Mindset shapes how we perceive and respond to our world and can be either a limiting factor or a catalyst for creating a better business world.

Panel 1
Unpacking Degrowth for Business
PANEL DESCRIPTION:
While we all know that we live on a planet with finite resources endangered by growing carbon emissions, between 2005 and 2022 the global economy had doubled in size.
Degrowth, a concept dating back to the 1970s, critiques economic growth at all costs, in disregard for planetary boundaries, causing human exploitation and environmental destruction. Human endless desire for more — bigger economies, greater consumption, higher corporate profits — is unrealistic in the long run. As uncomfortable as this concept for business is, we believe it calls for conversation. Is degrowth in business an oxymoron?
In this panel we will be talking with academics and business experts to demystify the concept of degrowth, explore its challenges and potential opportunities. We will learn what businesses are already doing to reconfigure their business models, promote degrowth-adapted product design and reposition their value chains. Companies at the forefront of the degrowth movement are creating new avenues of value creation based on market innovations and new technologies. Management scholars argue that while some companies and industries will certainly be disrupted in the near future, others that are currently transforming will outmaneuver their competitors. Where will you be?

Panel 2
Degrowth Management
PANEL DESCRIPTION:
Degrowth is the concept of a future with no growth or less growth than today. With the current use of natural resources, which is destroying life on earth, slowing growth will contribute to improving the quality of life on our planet.
The social dimension of de-growth concerns not only a reduction in consumption but also a change in lifestyle. Scientific research proves that above a certain level of growth and enrichment, they do not translate into an improvement in the quality of life. Lack of time to consume the benefits of growth or the inability to satisfy aspirations cause us to want more and more and we are never satisfied.
During the panel on de-growth in the context of employer-employee relations, together with the speakers, we will consider what are the needs of employees and how to meet them in the spirit of sustainable development. Do the reduction of working time, benefits, or providing tools and infrastructure really impact the well-being of employees? Are modern technologies conducive to de-growth in large, international companies, or just the opposite? We will also talk about how to minimize consumption while maximizing employee well-being.

Panel 3
Degrowth Marketing
PANEL DESCRIPTION:
When Philip Kotler, the “father of modern marketing,” speaks publicly, every marketer listens carefully, especially if the topic is as thought-provoking as this.
In one of his recent speeches in 2022, Kotler stressed that while “society’s mission is endless economic growth,” we must pay the price for “depleting natural resources…. even threatening the survival of our planet.” What is interesting, however, is how does this affect the marketing profession? According to the professor, “degrowth” is intended, among other things, to reduce consumption – but doesn’t this contradict the main goals set by marketing executives?
Is -relatively new in the business environment – the idea of “less is more” – pushed so far only by social marketers who “use marketing to change behavior and lifestyles” – is it likely to find its way into B2C business as well?
During the discussion, we will focus on the future of marketing and a meeting on the strategic direction of its further development; together with the speakers, we will consider whether the path paved by automation, metaverse, and AI is the only way forward. Or are we facing a social and cultural revolution of “unplugging” and brands consciously giving up investing in marketing? Finally, our new technologies will likely transform how we think about sustainable marketing and point to yet another path of change that has so far been inaccessible to us. Together, we will also consider what sustainable marketing is – and to what extent we can teach, obey and enforce businesses to follow the “new” marketing rules.
Tickets
!!!ONLY BANK TRANSFER or BLIK!!!
Enrollment for MBA Congress and additional events is closed now.
* On Saturday Wine Tour, Shooting Tour, Obwarzanek Museum and Nowa Huta Tour take place in the same time, so please select only one Tour
Golfers who want to participate in the professional (advanced) tournament have a green fee of 160 PLN, paid at the club reception. Registration through PZGolf, by phone: +48 12 281 91 70 or at the club reception.
Agenda
- Friday, 19.05.2023
- Saturday, 20.05.2023
- Sunday, 21.05.2023
PRE EVENT (Thursday, 18.05.2023)
Spotkanie kuek – “biforek” przed Kongresem KSB MBA
- 18.05.2023 at 19:00
- Klub pod Jaszczurami, Rynek Główny 8, 31-042 Kraków, Poland
11:30-13:00
Registration/Rejestracja
- Krakow University of Economics
- building S, hall/pawilon S, hol
Lunch Break/Przerwa obiadowa
- Krakow University of Economics
- building S, hall/pawilon S, hol
13:00-13:15
Official Opening of the XIX MBA Congress/Oficjalne rozpoczęcie XIX Kongresu MBA
- Krakow University of Economics
- building S, classroom 9/pawilon S, sala 9
13:15-14:00
Keynote Speaker – It is good business to do a good business – How to create value in the new world?
Speaker:

- Krakow University of Economics
- building S, classroom 9/pawilon S, sala 9
14:00-14:45
Panel 1: Unpacking Degrowth for Business
Speakers:
- Krakow University of Economics
- building S, classroom 9/pawilon S, sala 9
14:45-15:00
Coffee Break/Przerwa kawowa
- Krakow University of Economics
- building S, hall/pawilon S, hol
15:00-15:45
Keynote Speaker – Flip the Script: The Power of Mindset to Change the Future of Business
Speaker:

- Krakow University of Economics
- building S, classroom 9/pawilon S, sala 9
15:45-16:30
Panel 2: Degrowth Management
Speakers:


dr hab. Paweł Poszytek
General Director of FRSE/Director of the National Agency of the Erasmus+ Program and the European Solidarity Corps

Jacek Drabik
Country Manager Poland, Chairman of the Board, Motorola Solutions Systems Polska

- Krakow University of Economics
- building S, classroom 9/pawilon S, sala 9
16:30-17:15
Panel 3: Degrowth Marketing
Speakers:
- Krakow University of Economics
- building S, classroom 9/pawilon S, sala 9
20:00-02:00
Gala Dinner and Charity Auction/Gala Dinner wraz z aukcją charytatywną
- Hilton Garden Inn Konopnicka Kraków
- ul. Marii Konopnickiej 33, 30-302 Kraków
09:30-11:00
Round-tables sessions/Sesje round-tables
Round table 1. Erasmus+ for Business
Moderator:
dr Magdalena Zajączkowska – Uniwersytet Ekonomiczny w Krakowie
- Krakow University of Economics
- building G - KSB, classroom 12/budynek G - KSB, sala 12
Round table 2. Kraków brands strategic pillars: potential of the city, key achievements, dreams, and aspirations
Moderator:
- Paula Fanderowska – Wiceprezeska zarządu Kraków5020 sp. z o.o., prezeska Stowarzyszenia Konferencje i Kongresy w Polsce (SKKP), liderka Kraków Network
Speakers:
- Katarzyna Wysocka – Dyrektor Wydziału Przedsiębiorczości i Innowacji, Urząd Miasta Krakowa
- Andrzej Bańka – Wicedyrektor Departamentu Nadzoru Właścicielskiego i Gospodarki, Urząd Marszałkowski Województwa Małopolskiego
- Łukasz Słoniowski – Wiceprezes zarządu, Krakowski Park Technologiczny
- Prof. UEK dr hab. Krzysztof Borodako – Wydział Zarządzania; Katedra Turystyki, Uniwersytet Ekonomiczny w Krakowie
- Krakow University of Economics
- building G - KSB, classroom 13/budynek G - KSB, sala 13
11:00-11:15
Coffee Break/Przerwa kawowa
- Krakow University of Economics
- building G - KSB, hall (2nd floor)/pawilon G - KSB, hol (drugie piętro)
11:15-14:15
Workshops/Warsztaty
Workshop 1. Managing Your Personal Finance (by Jacek Więcek)
- Krakow University of Economics
- building G - KSB, classroom 12/budynek G - KSB, sala 12
Workshop 2. Acting Workshop for business people (by Don Allen)
- Krakow University of Economics
- building G - KSB, Chillout Room/budynek G - KSB, Chillout Room
Workshop 3. Product strategy: a hands-on workshops (by Joanna Mariasiewicz)
- Krakow University of Economics
- building G - KSB, classroom -2/budynek G - KSB, sala -2
Workshop 4. Cognitive bias (by Łukasz Czyż)
- Krakow University of Economics
- building G - KSB, classroom 7/budynek G - KSB, sala 7
Workshop 5. Ideation phase of new product development – idea generation workshops (by Dorota Zacharska)
- Krakow University of Economics
- building G - KSB, classroom 8/budynek G - KSB, sala 8
Workshop 6. How to perform express financial statement analysis of a company? (by Tatiana Garanina)
- Krakow University of Economics
- building G - KSB, classroom -1/budynek G - KSB, sala -1
Workshop 7. Travel smart for business (by Edyta Satchell)
- Krakow University of Economics
- building G - KSB, KSB Conference Room/budynek G - KSB, sala konferencyjna KSB
Workshop 8. Mindset Matters: Lead with Curiosity (by Hal G. Halladay)
- Krakow University of Economics
- building G - KSB, classroom 9/budynek G - KSB, sala 9
12:00-14:00
Round-tables session/Sesja round-tables
(for invited guests only/jedynie dla zaproszonych gości)
Round table 1. Wartość dyplomu MBA w Polsce (in Polish)
Moderator:
- Dr Agnieszka Żur – Krakow University of Economics
- Mik Kuczkiewicz – Perspektywy
Speakers:
- Prof. dr hab. Bogusława Drelich-Skulska,
- Prof. dr hab. Łukasz Sułkowski
- Dr hab. Marek Cieślak prof. UEP,
- Dr Marek Wąsowicz, prof. UEW,
- Dr Anna Matysek, prof. UEP,
- Dr Sylwia Hałas-Dej,
- Dr Tomasz Ludwicki,
- Dr inż. Grażyna Rembielak, prof. PW
- Dr Anna Sibińska,
- Dr Katarzyna Sanak-Kosmowska,
- Dr Monika Sady,
- Dr Paweł Morawski.
- Krakow University of Economics
- building G (KSB), classroom 13/pawilon G (KSB), sala 13
14:15-15:00
Lunch Break/Przerwa obiadowa
- Krakow University of Economics
- building S, hall/pawilon S, hol
15:00-15:15
Official closing of the XIX MBA Congress/Oficjalne zakończenie Kongresu
- Krakow University of Economics
- building S, classroom 9/pawilon S, sala 9
10:00
Family Picnic and Golf Tournament for the CSB Director goblet prize/Piknik rodzinny wraz z turniejem golfowym o puchar Dyrektora KSB.
- Royal Kraków Golf & Country Club in Ochmanów (near Krakow)
Speakers









dr hab. Paweł Poszytek
General Director of FRSE/Director of the National Agency of the Erasmus+ Program and the European Solidarity Corps







Don Allen

Tatiana Garanina

Joanna Mariasiewicz

Agnieszka Majeran

Dorota Zacharska
Previous editions
Event Partners
Honorary Patronage
Institutional Patronage
Media
Organisers




Contact
Krakow School of Business
Krakow University of Economics
Uniwersytet Ekonomiczny w Krakowie
Rakowicka 27, 31-510 Kraków
Building G (KSB), 1st floor
e-mail: kongresmba@uek.krakow.pl