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KUE Krakow School of Business invites to

DEGROWTH AS THE NEW NORMAL – PERSPECTIVES AND OPPORTUNITIES

XIX International MBA Congress: 19-21 May 2023

The International MBA Congress is the greatest event in Poland, integrating the MBA community. The event is focused on creating an active platform for cooperation, exchange of experience, and expansion of knowledge and perspectives. The Congress combines debates delivered by academics from Polish and foreign universities with workshops delivered by leading international experts and economists.

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Panels

What will you gain from the XIX MBA Congress?

Thematic Workshops

Meeting with a prestigious group of specialists from different industries is a great opportunity to exchange experiences. Workshops conducted by qualified trainers will help you develop your competences. You will gain practical skills that you will use in your everyday work!

Gala Dinner and Charity Auction

The Gala Dinner with a dance floor and live music at the Hilton Garden Inn Hotel (33 Marii Konopnickiej street) is an opportunity to build deeper relationships with the Congress participants. NO STRESS live music band will be setting the musical tone for the event. It is also a chance to help others through a charity auction. All money will be donated to the Department of Rehabilitation of the J. Dietl Hospital in Krakow for equipment for the seniors and patients rehabilitation with oncological diseases.

Discussion panels

Over 30 representatives from the academic and business world will share their knowledge and experience with you during 4 panel discussions.

Family Picnic

The closing event of the Congress is a Family Picnic combined with a golf competition. Depending on your skills you will be able to take part in the Golf Academy with an instructor who will teach you the basics of the game. Advanced players can take part in KSB UEK Golf Cup Tournament.

Explore The PANELS

Keynote Speakers

Anna Pawlak Kuliga
Global CFO IKEA Retail (Group Ingka)

PANEL DESCRIPTION:

It is good business to do a good business – How to create value in the new world?

 

Hal Halladay
CEO Breakthrough Leadership and TEDx speaker

PANEL DESCRIPTION:

Flip the Script: The Power of Mindset to Change the Future of Business

By expanding our perspective we can view change as an opportunity rather than a threat and fully utilize our intellectual resources including creativity and problem-solving skills to flip the script and change the future of business. The default future of business is set unless we choose it to be different. The key to changing our default future is our mindset. Mindset shapes how we perceive and respond to our world and can be either a limiting factor or a catalyst for creating a better business world. 

Panel 1

Unpacking Degrowth for Business

PANEL DESCRIPTION:

While we all know that we live on a planet with finite resources endangered by growing carbon emissions, between 2005 and 2022 the global economy had doubled in size.

Degrowth, a concept dating back to the 1970s, critiques economic growth at all costs, in disregard for planetary boundaries, causing human exploitation and environmental destruction. Human endless desire for more — bigger economies, greater consumption, higher corporate profits — is unrealistic in the long run. As uncomfortable as this concept for business is, we believe it calls for conversation. Is degrowth in business an oxymoron?  

In this panel we will be talking with academics and business experts to demystify the concept of degrowth, explore its challenges and potential opportunities. We will learn what businesses are already doing to reconfigure their business models, promote degrowth-adapted product design and reposition their value chains. Companies at the forefront of the degrowth movement are creating new avenues of value creation based on market innovations and new technologies. Management scholars argue that while some companies and industries will certainly be disrupted in the near future, others that are currently transforming will outmaneuver their competitors. Where will you be? 

Panel 2

Degrowth Management

PANEL DESCRIPTION:

Degrowth is the concept of a future with no growth or less growth than today. With the current use of natural resources, which is destroying life on earth, slowing growth will contribute to improving the quality of life on our planet.

The social dimension of de-growth concerns not only a reduction in consumption but also a change in lifestyle. Scientific research proves that above a certain level of growth and enrichment, they do not translate into an improvement in the quality of life. Lack of time to consume the benefits of growth or the inability to satisfy aspirations cause us to want more and more and we are never satisfied.

During the panel on de-growth in the context of employer-employee relations, together with the speakers, we will consider what are the needs of employees and how to meet them in the spirit of sustainable development. Do the reduction of working time, benefits, or providing tools and infrastructure really impact the well-being of employees? Are modern technologies conducive to de-growth in large, international companies, or just the opposite? We will also talk about how to minimize consumption while maximizing employee well-being.

Panel 3

Degrowth Marketing

PANEL DESCRIPTION:

When Philip Kotler, the “father of modern marketing,” speaks publicly, every marketer listens carefully, especially if the topic is as thought-provoking as this.

In one of his recent speeches in 2022, Kotler stressed that while “society’s mission is endless economic growth,” we must pay the price for “depleting natural resources…. even threatening the survival of our planet.” What is interesting, however, is how does this affect the marketing profession? According to the professor, “degrowth” is intended, among other things, to reduce consumption – but doesn’t this contradict the main goals set by marketing executives?

Is -relatively new in the business environment – the idea of “less is more” – pushed so far only by social marketers who “use marketing to change behavior and lifestyles” – is it likely to find its way into B2C business as well?

During the discussion, we will focus on the future of marketing and a meeting on the strategic direction of its further development; together with the speakers, we will consider whether the path paved by automation, metaverse, and AI is the only way forward. Or are we facing a social and cultural revolution of “unplugging” and brands consciously giving up investing in marketing? Finally, our new technologies will likely transform how we think about sustainable marketing and point to yet another path of change that has so far been inaccessible to us. Together, we will also consider what sustainable marketing is – and to what extent we can teach, obey and enforce businesses to follow the “new” marketing rules.

Tickets

!!!ONLY BANK TRANSFER or BLIK!!!

Enrollment for MBA Congress and additional events is closed now.

* On Saturday Wine Tour, Shooting Tour, Obwarzanek Museum and Nowa Huta Tour take place in the same time, so please select only one Tour

Golfers who want to participate in the professional (advanced) tournament have a green fee of 160 PLN, paid at the club reception. Registration through PZGolf, by phone: +48 12 281 91 70 or at the club reception.

Agenda

PRE EVENT (Thursday, 18.05.2023)

Spotkanie kuek – “biforek” przed Kongresem KSB MBA

11:30-13:00

Registration/Rejestracja

Lunch Break/Przerwa obiadowa

13:00-13:15

Official Opening of the XIX MBA Congress/Oficjalne rozpoczęcie XIX Kongresu MBA

13:15-14:00

Keynote Speaker – It is good business to do a good business – How to create value in the new world?

Speaker:

Anna Pawlak Kuliga

Global CFO IKEA Retail (Group Ingka)

14:00-14:45

Panel 1: Unpacking Degrowth for Business

Speakers:

Agnieszka Żur, Ph.D.

Moderator

Michał Możdżeń, Ph.D.

Krakow University of Economics

Jef Teugels, MBA

Founder of Reins Group

Adam Zych

Founder of Projekt PL

14:45-15:00

Coffee Break/Przerwa kawowa

15:00-15:45

Keynote Speaker – Flip the Script: The Power of Mindset to Change the Future of Business

Speaker:

Hal Halladay

CEO Breakthrough Leadership and TEDx speaker

15:45-16:30

Panel 2: Degrowth Management

Speakers:

Monika Sady, Ph.D.

Moderator

dr hab. Paweł Poszytek

General Director of FRSE/Director of the National Agency of the Erasmus+ Program and the European Solidarity Corps

Jacek Drabik

Country Manager Poland, Chairman of the Board, Motorola Solutions Systems Polska

Piotr Prokopowicz, Ph.D.

Organizational psychologist and sociologist

16:30-17:15

Panel 3: Degrowth Marketing

Speakers:

Katarzyna Sanak-Kosmowska, Ph.D.

Moderator

Karolina Harazim

Hitachi Energy

Dominika Kaczorowska-Spychalska, Ph.D.

Director of the Centre for Smart Technologies

Magdalena Petryniak

Strategic Communication Advisor/Public Speaker/Change Maker

20:00-02:00

Gala Dinner and Charity Auction/Gala Dinner wraz z aukcją charytatywną

09:30-11:00

Round-tables sessions/Sesje round-tables

Round table 1. Erasmus+ for Business

Moderator:

  • dr Magdalena Zajączkowska Uniwersytet Ekonomiczny w Krakowie

Round table 2. Kraków brands strategic pillars: potential of the city, key achievements, dreams, and aspirations

Moderator:

  • Paula Fanderowska – Wiceprezeska zarządu Kraków5020 sp. z o.o., prezeska Stowarzyszenia Konferencje i Kongresy w Polsce (SKKP), liderka Kraków Network

Speakers:

  • Katarzyna Wysocka – Dyrektor Wydziału Przedsiębiorczości i Innowacji, Urząd Miasta Krakowa
  • Andrzej Bańka – Wicedyrektor Departamentu Nadzoru Właścicielskiego i Gospodarki, Urząd Marszałkowski Województwa Małopolskiego
  • Łukasz Słoniowski – Wiceprezes zarządu, Krakowski Park Technologiczny
  • Prof. UEK dr hab. Krzysztof Borodako – Wydział Zarządzania; Katedra Turystyki, Uniwersytet Ekonomiczny w Krakowie

11:00-11:15

Coffee Break/Przerwa kawowa

11:15-14:15

Workshops/Warsztaty

Workshop 1. Managing Your Personal Finance (by Jacek Więcek)

Workshop 2. Acting Workshop for business people (by Don Allen)

Workshop 3. Product strategy: a hands-on workshops (by Joanna Mariasiewicz)

Workshop 4. Cognitive bias (by Łukasz Czyż)

Workshop 5. Ideation phase of new product development – idea generation workshops (by Dorota Zacharska)

Workshop 6. How to perform express financial statement analysis of a company? (by Tatiana Garanina)

Workshop 7Travel smart for business (by Edyta Satchell)

Workshop 8Mindset Matters: Lead with Curiosity (by Hal G. Halladay)

12:00-14:00

Round-tables session/Sesja round-tables

(for invited guests only/jedynie dla zaproszonych gości)

Round table 1. Wartość dyplomu MBA w Polsce (in Polish)

Moderator:

Speakers:

14:15-15:00

Lunch Break/Przerwa obiadowa

15:00-15:15

Official closing of the XIX MBA Congress/Oficjalne zakończenie Kongresu

10:00

Family Picnic and Golf Tournament for the CSB Director goblet prize/Piknik rodzinny wraz z turniejem golfowym o puchar Dyrektora KSB.

The culmination of the Congress, as in previous years, will be a picnic organized at the Royal Kraków Golf & Country Club in Ochmanów/Zwieńczeniem Kongresu, podobnie jak w latach ubiegłych, jest piknik zorganizowany w ROYAL KRAKÓW GOLF & COUNTRY CLUB w Ochmanowie.

Speakers

Anna Pawlak Kuliga

Global CFO IKEA Retail (Group Ingka)

Hal Halladay

CEO Breakthrough Leadership and TEDx speaker

Edyta Satchell

American Travel Wellness Expert

Agnieszka Żur, Ph.D.

Krakow University of Economics

Michał Możdżeń, Ph.D.

Krakow University of Economics

Jef Teugels, MBA

Founder of Reins Group

Adam Zych

Founder of Projekt PL

Monika Sady, Ph.D.

Krakow University of Economics

dr hab. Paweł Poszytek

General Director of FRSE/Director of the National Agency of the Erasmus+ Program and the European Solidarity Corps

Jacek Drabik

Motorola Solutions Systems Polska

Piotr Prokopowicz, Ph.D.

Organizational psychologist and sociologist

Katarzyna Sanak-Kosmowska

Krakow University of Economics

Karolina Harazim

Hitachi Energy

Dominika Kaczorowska-Spychalska, Ph.D.

Director of the Centre for Smart Technologies

Magdalena Petryniak

Strategic Communication Advisor/Public Speaker/Change Maker

Don Allen

Tatiana Garanina

Joanna Mariasiewicz

Agnieszka Majeran

Dorota Zacharska

Gallery

Event Partners

Honorary Patronage

The Marshal of the Małopolska Region
Witold Kozłowski

Honorary patronage of the Mayor of the City of Kraków
Jacek Majchrowski

Honorary patronage of the Rector of the Krakow University of Economics
Stanisław Mazur

His Excellency Mr Fabrice Maurice Ernest Filiez
Ambassador Extraordinary
and Plenipotentiary

British Honorary Consul in Krakow
Kazimierz Karasinski, MBE

General Consul of Hungary in Krakow
Dr Tibor Gerencser

Honorary Consul of Belgium in Krakow
Dr Philippe De Brouwer

General Consul of France in Krakow
Anne Schmidt-Riou

Honorary Consul of Malta in Krakow
Dr Agnieszka Kamińska

Institutional Patronage

Media

Organisers

Contact

Krakow School of Business

Krakow University of Economics

Uniwersytet Ekonomiczny w Krakowie
Rakowicka 27, 31-510 Kraków
Building G (KSB), 1st floor
e-mail: kongresmba@uek.krakow.pl

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