Redefining performance

29 -31 May 2026 @ Krakow University of Economics

International Business Conference

About The MBA Congress

The International MBA Congress is the greatest event in Poland, integrating the MBA community. The event is focused on creating an active platform for cooperation, exchange of experience, and expansion of knowledge and perspectives. The Congress combines debates delivered by academics from Polish and foreign universities with workshops delivered by leading international experts and economists.

MBA Congress in numbers

Congress Editions
0
Participants
0 +
Panelists
0
Years of Experience
0
PLN collected at the fundraisers
0
Panels
0

Benefits of participating in the International MBA Congress

Discussion Panels

Discussion panels bring together experts from diverse industries to share insights, challenge perspectives, and explore key trends shaping today’s business landscape. These engaging conversations create space for meaningful dialogue and practical takeaways you can apply in your professional practice.

Power Speeches

Power speeches delivered by experienced leaders and industry experts offer a unique opportunity to gain fresh perspectives and actionable insights. These dynamic sessions will inspire new ways of thinking and provide practical knowledge you can apply in your professional journey.

Charity Gala

KSB KUE Charity Gala is a special evening that combines elegant networking with a meaningful cause. Join us for an unforgettable experience where inspiring conversations meet the opportunity to support important initiatives and make a real impact together.

Golf tournament

The Golf Tournament offers a unique opportunity to combine sport, networking, and relaxation in an elegant setting. Connect with fellow participants in a more informal atmosphere while enjoying a premium experience that perfectly concludes the MBA Congress weekend.

Program

Day 1 (Friday, 29.05.2026)
Main Stage (Pavilion S Room 9)

12:00–12:15 Grand Opening
Marcin JĘDRZEJCZYK, Krzysztof Jan KLĘCZAR, Stanisław MAZUR, Bernard ZIĘBICKI

12:15-12:30 Power Speech
Adam LESZKIEWICZ

12:30–13:00 Discussion Panel “Managing Debts in Public Administration”
Marcin JĘDRZEJCZYK, Krzysztof Jan KLĘCZAR, Stanisław MAZUR, Krzysztof PYRĆ, Przemysław PRZĘCZEK, Piotr ZIĘTARA

13:00-13:30 Coffee break

13:30-14:25 Discussion Panel: High Performance, Hidden Struggles — Unlocking the Mental Health Blind Spot in Organizations.
Beata BUCHELT, Anna DEPUKAT, Mariusz KUBICKI, Anna MACNAR, Tomasz ROWIŃSKI

14:25-14:45 Power speech
Anouk GAUTHIER

14:45-15:05 TBA

15:05-15:30 Coffee Break

15:30 –15:40 Power speech: Między odpowiedzialnością a przeciążeniem – zdrowie psychiczne kadry medycznej w wynikach badań Fundacji “Nie Widać Po Mnie”  (session in Polish)
Urszula SZYBOWICZ

15:40-15:50 Power speech: Defining Healthcare Performance: A U.S. Perspective
Phil CENDOMA

15:50-16:40 Discussion panel: Cyfryzacja czy cyfrowa iluzja? Jak zarządzać wynikami w ochronie zdrowia, a nie tylko technologią (session in Polish)
Beata BUCHELT, Edyta BIELIŃSKA-DUSZA, Sylwia GRZESIAK, Krzysztof PYRĆ

16:40-17:00 Power speech: Kraków 2.0 (session in Polish)
Krzysztof GŁUCHOWSKI

12:00-12:30 – MAIN STAGE – Grand Opening

12:30–13:10 Keynote speech The Wobbly Line: Navigating the AI-Driven VUCA World with  Strategic Resilience
Philippe DE BROUWER

13:10-13:40 Coffee break

13:40-14:20 Discussion panel: Redefining performance in finance
Anouk GAUTHIER

14:20-15:00 Keynote speech: Redefining performance in supply chain
Michał DUCZMAL

15:00-15:25 Coffee Break

15:25 –16:05 Discussion panel: Strategic Performance in the Digital Age
Agnieszka BOCHACKA, Robert PŁAWIAK

16:05-16:45 Discussion panel: The Post-Cheap Globalization World: Geopolitics and Geoeconomics as the New Framework for Doing Business
Łukasz BRZYSKI, Aaron KOREWA, Wojciech PRZYBYLSKI

16:45-17:00 TBA

19:00-21:00 Evening Networking Sky Bar, Unity Centre (26th floor)

  • Power speech
    Wiesław HAŁUCHA
Main Stage (Pavilion S, Room 9)

10:00–10:20 TBA

10:20–10:40 Power speech
Paweł MORAWIEC

10:40–11:00 TBA

11:00–11:40 Keynote Speech: Strategy by design – navigating from strategic context to execution readiness
Rafał CZARNY

11:40-12:10 Coffee break

12:10–12:30 TBA

12:30–13:10 Keynote speech
Katarzyna KONOWROCKA

13:10–13:50 Keynote Speech: Building Technological and AI-Related Competencies Within Organizations
TBA

13:50-14:20 Coffee break

14:20–14:40 TBA

14:40–15:20 Keynote speech: Where Challenges Meet Innovation: The Reality of Enterprise AI
Marcin SŁOWAK

15:20–15:40 Power speech: Is There a Duty to be Philanthropic?
Michael DE WILDE

15:40–16:20 Discussion panel: People for People: Cooperation Between Business and Non-Governmental Organizations (session in Polish)
Magdalena BALAWAJDER, Beata BUCHELT, Wojciech KARPIŃSKI, Mieszko MUSIAŁ, Jolanta STOKŁOSA 

KSB KUE Alumni Zone Human Capital in Motion — Beyond 2026  

10:00–10:10 KSB KUE Alumni Zone Opening
Max DUDHIA, Marcin JĘDRZEJCZYK

10:10–10:20 Power speech: Framing the Arena Mindset — performance starts within
TBA

10:20–10:35 Power speech: From Athletic Conditioning to Executive Conditioning — the evolution of coaching and human capital as renewable advantage
 Mikołaj KOTOWICZ

10:35–11:00 Discussion Panel: Strategic Self-Awareness: A Taste of Executive Coaching
Agnieszka POTURAŁA

11:00–11:30 Discussion Panel: Sport & Business – Resilience, Recovery & Long-Term Performance
Małgorzata HEITZMAN-LEKKI, Mikołaj KOTOWICZ, Agnieszka PIWOWARCZYK, Magdalena SOTWIN

11:30-12:00 Coffee break

12:00-12:30 TBA

12:30–13:00 TBA

13:00–13:30 Discussion Panel: AI for Managers
Grzegorz WENC, Karol WOJTAS

13:30-14:30 Knowledge and Competencies as a City’s Competitive Advantage
TBA

14:00–14:30 Coffee break

14:30–15:00 Discussion panel: The Role of Legal in Business: Protector, Partner or Problem?
Kamil DOBOSZ, Lech DUBIŃSKI, Adam KOZIEŃ, Konrad STOLARSKI

15:00-15:30 TBA

15:30–16:00 TBA

16:00–16:30 TBA

19:00–22:00 KSB KUE Charity Gala

  • Welcome drink
  • Banquet
  • Power speech
    Andrzej BEDNARCZYK
  • Charity Auction
KSB KUE Golf Zone

10:00–14:00 Congress Closing – Golf Zone
Royal Kraków Golf & Country Club (Ochmanów near Kraków)

SPEAKERS


Organizers

TICKETS

  • Essential
    Pass

  • Participation in Panel Discussions (Day 1 & 2)
  • PLN 50
Get Ticket

  • Networking
    Pass

  • Evening Networking (Day 1)
  • + complimentary access to Panel Discussions (Day 1 & 2)
  • PLN 300
Get Ticket

  • Gala
    Pass

  • Charity Gala Dinner (Day 2)
  • + complimentary access to Panel Discussions (Day 1 & 2)
  • PLN 550
Get Ticket

 

  • Experience
    Pass

  • Congress Closing – BMW Golf Zone (Day 3)
  • + complimentary access to Panel Discussions (Day 1 & 2)
  • PLN 700
Get Ticket

 

  • Business
    Pass

  • Evening Networking (Day 1)
  • Charity Gala Dinner (Day 2)
  • + complimentary access to Panel Discussions (Day 1 & 2)
  • PLN 750
Get Ticket

 

  • All-Access
    Pass

  • Evening Networking (Day 1)
  • Charity Gala Dinner (Day 2)
  • Congress Closing – BMW Golf Zone (Day 3)
  • + complimentary access to Panel Discussions (Day 1 & 2)
  • PLN 1 400
Get Ticket

Honorary Patronages

Krzysztof Jan Klęczar, Ph.D.
Voivode of the Małopolska Region

Łukasz Smółka
Marshal of the Małopolska Region

Aleksander Miszalski
Mayor of the City of Krakow

Assoc. Prof. Bernard Ziębicki, Ph.D.
Rector of the Krakow University of Economics

logoCons-Cracovie NOWE

Cédric Peltier
Consul General of France in Krakow

Dr. Philippe J. S. De Brouwer
Honorary Consul of Belgium in Krakow

Krakow Chamber
of Commerce and Industry

International Project Management Association Polska

Pracodawcy
Rzepospolitej Polskiej

Honorary Patronage of the ksb kue charity gala

Prof. Andrzej Bednarczyk, Ph.D. in Fine Arts
Jan Matejko Academy of Fine Arts in Krakow

Media Patronages


Get The Ticket

Congress Pass

250 PLN/person

  • Participation in Panel Discussions (Friday)
  • Participation in Workshops (on request - Saturday)*
  • Lunch and Coffee Breaks during the Congress
  • Gala Dinner and Charity Auction (extra paid)
  • Family Picnic and Golf Tournament for the KSB KUE Director's Cup (extra paid)
Soon!

Gala Dinner Pass

350 PLN/person

  • Gala Dinner and Charity Auction (price per one person)
Soon!

Golf Tournament Family Pass

150 PLN/person

  • Family Picnic and Golf Tournament for the KSB KUE Director's Cup
Soon!

Don't wait! Get tickets now.

XXII International MBA Congress
Krakow School of Business
Krakow University of Economics

ul. Rakowicka 27
31-510 Krakow
kongresmba@uek.krakow.pl

Operatorem kart płatniczych jest PayPro SA Agent Rozliczeniowy, ul. Pastelowa 8, 60-198 Poznań, wpisany do Rejestru Przedsiębiorców Krajowego Rejestru Sądowego prowadzonego przez Sąd Rejonowy Poznań – Nowe Miasto i Wilda w Poznaniu, VIII Wydział Gospodarczy Krajowego Rejestru Sądowego pod numerem KRS 0000347935, NIP 7792369887, Regon 301345068.

© 2026. Krakow School of Business & Krakow University of Economics. All Rights Reserved.