Redefining performance

29 -31 May 2026 @ Krakow University of Economics

International Business Conference

About The MBA Congress

The International MBA Congress is the greatest event in Poland, integrating the MBA community. The event is focused on creating an active platform for cooperation, exchange of experience, and expansion of knowledge and perspectives. The Congress combines debates delivered by academics from Polish and foreign universities with workshops delivered by leading international experts and economists.

MBA Congress in numbers

Congress Editions

Participants

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Panelists

Years of Experience

PLN collected at the fundraisers

Panels

Benefits of participating in the International MBA Congress

Discussion Panels

Discussion panels bring together experts from diverse industries to share insights, challenge perspectives, and explore key trends shaping today’s business landscape. These engaging conversations create space for meaningful dialogue and practical takeaways you can apply in your professional practice.

Power Speeches

Power speeches delivered by experienced leaders and industry experts offer a unique opportunity to gain fresh perspectives and actionable insights. These dynamic sessions will inspire new ways of thinking and provide practical knowledge you can apply in your professional journey.

Charity Gala

KSB KUE Charity Gala is a special evening that combines elegant networking with a meaningful cause. Join us for an unforgettable experience where inspiring conversations meet the opportunity to support important initiatives and make a real impact together.

Golf tournament

The Golf Tournament offers a unique opportunity to combine sport, networking, and relaxation in an elegant setting. Connect with fellow participants in a more informal atmosphere while enjoying a premium experience that perfectly concludes the MBA Congress weekend.

Program

Day 1 (Friday, 29.05.2026)

Main Stage (Pavilion S Room 9)

12:00–12:15 Grand Opening
Mateusz FOLWARSKI, Marcin JĘDRZEJCZYK, Krzysztof Jan KLĘCZAR, Stanisław MAZUR, Cédric PELTIER

12:15-12:30 Power Speech: Development of the Polish Defence Industry – How to Use Management Systems to Improve Efficiency. Challenges and Recommendations
Adam LESZKIEWICZ

12:30–13:00 Discussion Panel “Managing Debts in Public Administration”
Marcin JĘDRZEJCZYK, Krzysztof Jan KLĘCZAR, Stanisław MAZUR, Krzysztof PYRĆ, Przemysław PRZĘCZEK, Piotr ZIĘTARA

13:00-13:30 Coffee break

13:30-14:25 Discussion Panel: High Performance, Hidden Struggles — Unlocking the Mental Health Blind Spot in Organizations.
Beata BUCHELT, Anna DEPUKAT, Mariusz KUBICKI, Anna MACNAR, Tomasz ROWIŃSKI

14:25-14:45 Power speech: Why culture matters more than ever
Anouk GAUTHIER

14:45-15:05 Power Speech: Strategic Performance in the Digital Age
Agnieszka BOCHACKA

15:05-15:30 Coffee Break

15:30 –15:40 Power speech: Między odpowiedzialnością a przeciążeniem – zdrowie psychiczne kadry medycznej w wynikach badań Fundacji “Nie Widać Po Mnie” (session in Polish)
Urszula SZYBOWICZ

15:40-15:50 Power speech: Defining Healthcare Performance: A U.S. Perspective
Phil CENDOMA

15:50-16:40 Discussion panel: Cyfryzacja czy cyfrowa iluzja? Jak zarządzać wynikami w ochronie zdrowia, a nie tylko technologią (session in Polish)
Beata BUCHELT, Edyta BIELIŃSKA-DUSZA, Sylwia GRZESIAK, Joanna KONOPKA, Krzysztof PYRĆ, Marcin ROMANOWSKI

16:40-17:00 Power speech: Kraków 2.0 (session in Polish)
Krzysztof GŁUCHOWSKI

Parallel Stage (Pavilion S, Room 7)

12:00-12:30 – MAIN STAGE – Grand Opening

12:30–13:10 Keynote speech The Wobbly Line: Navigating the AI-Driven VUCA World with Strategic Resilience
Philippe DE BROUWER

13:10-13:40 Coffee break

13:40-14:20 Discussion panel: Redefining performance in finance
Anouk GAUTHIER. Marcin JĘDRZEJCZYK, Wojciech LEŚNIEWSKI

14:20-15:00 Keynote speech: Redefining performance in supply chain
Michał DUCZMAL

15:00-15:25 Coffee Break

15:25 –16:05 Keynote Speech: Building Technological and AI-Related Competencies Within Organizations
Robert PŁAWIAK

16:05-16:45 Discussion panel: The Post-Cheap Globalization World: Geopolitics and Geoeconomics as the New Framework for Doing Business
Aleksanda BRZEZIŃSKA , Łukasz BRZYSKI, Wojciech PRZYBYLSKI

16:45-17:00 Power speech (session in Polish)
Sebastian MALISZEWSKI

KSB KUE Networking Evening

19:00-21:00 Evening Networking Sky Bar, Unity Centre (26th floor)

Power speech
Wiesław Jan HAŁUCHA

Day 2 (Saturday, 30.05.2026)

Main Stage (Pavilion S, Room 9)

10:00–10:30 Power Speech: Big bang and what’s next. How to live in the era of brutal deal and demographic revolution
Zbigniew BARTUŚ

10:30-11:00 Power speech: From Strategy to Value: Transforming People, Processes, Data & Systems for Sustainable Business Performance
Paweł MORAWIEC

11:00–11:40 Keynote Speech: Strategy by design – navigating from strategic context to execution readiness
Rafał CZARNY

11:40-12:10 Coffee break

12:10–12:30 Expert Discussion: High Energy, High Performance: Redefining Employee Experience Through Data.
Kamila CIEŚLIK, Karolina ZARZYCKA

12:30–13:10 Keynote speech
Katarzyna KONOWROCKA

13:10–13:50 TBA

13:50-14:20 Coffee break

14:20–14:40 TBA

14:40–15:20 Keynote speech: Where Challenges Meet Innovation: The Reality of Enterprise AI
Marcin SŁOWIAK

15:20–15:40 Power speech: Is There a Duty to be Philanthropic?
Michael DE WILDE

15:40–16:20 Discussion panel: People for People: Cooperation Between Business and Non-Governmental Organizations (session in Polish)
Magdalena BALAWAJDER, Tomasz BRZOSTOWSKI, Beata BUCHELT, Marcin MIKOS, Mieszko MUSIAŁ, Michał SOWA, Jolanta STOKŁOSA

Parallel Stage (Pavilion S, Room 7)

KSB KUE Alumni Zone Human Capital in Motion — Beyond 2026

10:00–10:10 KSB KUE Alumni Zone Opening
Max DUDHIA, Marcin JĘDRZEJCZYK

10:10–10:20 Power speech: Framing the Arena Mindset — performance starts within
TBA

10:20–10:35 Power speech: From Athletic Conditioning to Executive Conditioning — the evolution of coaching and human capital as renewable advantage
Mikołaj KOTOWICZ

10:35–11:00 Expert Discussion: Strategic Self-Awareness: A Taste of Executive Coaching
Agnieszka POTURAŁA

11:00–11:30 Discussion Panel: Sport & Business – Resilience, Recovery & Long-Term Performance
Małgorzata HEITZMAN-LEKKI, Mikołaj KOTOWICZ, Agnieszka PIWOWARCZYK, Magdalena SOTWIN

11:30-12:00 Coffee break

12:00-12:30 Expert Discussion
Grzegorz WENC, Karol WOJTAS

12:30–13:00 Expert Discussion: What Business Can Learn from Catering Operations at the European Games: Leadership, Pressure & Large-Scale Event Management
Kamil DOBOSZ, Anna TAŁACH

13:00–13:30 TBA

13:30-14:30 Knowledge and Competencies as a City’s Competitive Advantage
Jacek BIELAWSKI

14:00–14:30 Coffee break

14:30–15:00 Discussion panel: The Role of Legal in Business: Protector, Partner or Problem?
Kamil DOBOSZ, Lech DUBIŃSKI, Adam KOZIEŃ, Konrad STOLARSKI

15:00-15:30 TBA

15:30–16:00 Keynote Speech: Leader and Team Resilience
Jarosław DUDOŃ

16:00–16:30 TBA

KSB KUE Charity Gala

19:00–22:00 KSB KUE Charity Gala