Harm or Harmony?
Managing Generational diversity

30 May -01 June 2025 @ Krakow University of Economics

International Business Conference

About The MBA Congres

The International MBA Congress is the greatest event in Poland, integrating the MBA community. The event is focused on creating an active platform for cooperation, exchange of experience, and expansion of knowledge and perspectives. The Congress combines debates delivered by academics from Polish and foreign universities with workshops delivered by leading international experts and economists.

MBA Congress in numbers

Congress Edition
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PLN collected at the fundraiser
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Benefits of participating in the International MBA Congress

Discussion Panels

Plenty of representatives from the academic and business world will share their knowledge and experience with you during 3 panel discussions.

Thematic Workshops

Meeting with a prestigious group of specialists from different industries is a great opportunity to exchange experiences. Workshops conducted by qualified trainers will help you develop your competences. You will gain practical skills that you will use in your everyday work!

Gala Dinner and Charity Auction

The Gala Dinner with a dance floor and live music is an opportunity to build deeper relationships with the Congress participants. It is also a chance to help others through a charity auction.

Family Picnic

The closing event of the Congress is a Family Picnic combined with a golf competition. Depending on your skills you will be able to take part in the Golf Academy with an instructor who will teach you the basics of the game. Advanced players can take part in KSB UEK Golf Cup Tournament.

Speakers


  • Day 1 (Friday, 17.05.2024)


  • Day 2 (Saturday, 18.05.2024)


  • Day 3 (Sunday, 19.05.2024)


  • Day 4


  • Where
    Building S, Hall; Krakow University of Economics

  • Where
    Building S, Sport Arena; Krakow University of Economics

  • The presentation titled "Why We Need Inhuman AI" explores the intriguing argument for the development and integration of artificial intelligence that is fundamentally different from human cognition. It delves into the limitations of human thought processes and biases, arguing that AI can complement and exceed these through its unique capabilities. The speaker will address how inhuman AI can solve complex problems in ways that are unimaginable to human minds, pushing the boundaries of innovation, efficiency, and creativity. Furthermore, the presentation will discuss the ethical considerations, challenges, and potential societal impacts of cultivating AI systems that do not mimic human thinking but offer new dimensions of intelligence. This thought-provoking talk aims to broaden the audience's perspective on the future of AI and its potential to transform various aspects of our world.
    Where
    Building S, Sport Arena; Krakow University of Economics

  • Join us for an intergalactic journey as we explore the application of GenAI in the financial galaxy. In this session, we’ll delve into real-world use cases within highly regulated financial firm, shedding light on both the bright and dark sides of GenAI. From compliance challenges to business-sensitive scenarios, discover how GenAI is shaping the future of finance in a galaxy far, far away. May the GenAI force guide us through the complexities of financial innovation.
    Where
    Building S, Sport Arena; Krakow University of Economics

  • It has been 18 months since large language models such as the ChatGPT were released, other AI-related technologies date years back. And yet, their inclusion in business processes lags way behind what enthusiasts predicted. We need to identify and effectively address factors that hamper, impede or slow down this promising technology adoption.
    Where
    Building S, Sport Arena; Krakow University of Economics

  • Join us for an insightful discussion panel on the transformative power of Artificial Intelligence (AI) in driving digital innovation across various industries. As businesses increasingly embrace digital transformation, AI emerges as a key driver, revolutionizing processes, products and services. Our expert panelists will delve into the latest AI-powered innovations, exploring their impact on businesses, society and the future landscape of technology. The discussion will explore how AI is reshaping businesses, driving innovation and revolutionizing processes across various sectors.
    Where
    Building S, Sport Arena; Krakow University of Economics

  • Where
    Building S, Hall; Krakow University of Economics

  • Launched on November, 2022, ChatGPT rapidly became the fastest-growing consumer app in history, amassing over 100 million users within just two months. This AI chatbot distinguished itself by its sophisticated language understanding and the ability to generate diverse outputs, from essays and dialogues to jokes and poetry, often matching or surpassing human quality. We will discuss the implications for business models and organizations, highlighting strategies for integrating ChatGPT and generative AI technologies.
    Where
    Building S, Sport Arena; Krakow University of Economics

  • Join Katarzyna Sanak-Kosmowska and a panel of marketing experts as they discuss how businesses can move beyond the hype and successfully leverage AI for tangible marketing results. This insightful discussion will explore how AI analyzes data to enhance customer understanding, streamline marketing workflows, create impactful content, and address the crucial considerations of ethical AI implementation. Don't miss this opportunity to gain practical insights and actionable strategies for effective AI-driven marketing initiatives.
    Where
    Building S, Sport Arena; Krakow University of Economics

  • The presentation will help you to avoid the FOMO for ever-growing hype and it will help you to strategize your decisions on AI in your organization. Also we will focus on real life AI implementation case studies. What is possible in 2024 and what is just wishful thinking.
    Where
    Building S, Sport Arena; Krakow University of Economics

  • The dynamic development of modern technologies supporting diversified human activities in organizations brings us closer to the moment when it is inevitable to answer a number of previously unaddressed questions related to the functioning of people within organizations. The awareness of the fact that key institutions, both business and public, point out that the task of modern managers is to manage employees in such a way that AI empowers them, leads us to the moment when clearly defined solutions should be not only identified but analyzed. Therefore, the session will focus on key tools which can be used to effectively manage the organizations of the future. The enormity of the challenges identified in this regard does not allow us to discuss all thematic issues, yet we will focus on those that indisputably determine performance of organizations such as transformation of a leadership style and effective solutions supporting people performance - wellbeing and mindfulness.
    Where
    Building S, Sport Arena; Krakow University of Economics

  • Where
    Hilton Garden Inn, ul. Marii Konopnickiej 33

  • A dynamic workshop tailored for MBA leaders, seamlessly blending theory and practice, which guides you through a structured framework for transforming AI-related ideas into a clear vision of the AI projects. The framework analyzes all aspects of typical AI projects: from solution scoping and data evaluation to modeling considerations and solution delivery. Engage in real-world business cases, apply the framework collaboratively, and leave with the skills to strategically deploy AI solutions in your organization. Elevate your leadership in the AI era with this immersive and hands-on learning experience.

  • This workshop will build your confidence and give you the tools to achieve better results at work. You will be able to use everything we cover in everyday life, or in the work place to give 1-2-1’s, or lead a presentation to a hundred people or more! Building your confidence and improving your presentation skills is a proven way to accelerate your career. And during this workshop you will discover how to turbocharge your confidence - through practise, practise and practise! A key component in this workshop is experiencing failure and embracing that you absolutely MUST fail to grow! At the end of the workshop you will be ready to stand up and be confident in any situation!

  • Capgemini Research Institute predicts that GenAI in marketing will be used mainly for the creation and optimisation of advertising campaigns. This is also confirmed by Gartner's predictions - over the next two years, a minimum of 30% of advertising messages will be generated using GenAI tools. The workshop will provide inspiration on how to use generative artificial intelligence in the process of creating interesting content in a responsible and ethical way, respecting consumers' rights. The principles of self-regulation in this area being prepared by the Advertising Council will also be discussed.

  • In our Creative Experiments workshop, we'll embark on a journey to awaken your creative spirit through a series of engaging exercises. First up, we have 'Cards,' a dynamic activity designed to ignite your imagination. It's an excellent opportunity to delve into the depths of your creativity and share your unique perspective with fellow participants. Our main workshop focuses on exploring the captivating realm of abstraction. Abstraction transcends mere shapes; it involves blending the tangible with the intangible, allowing emotions to manifest through art. Inspired by the spirit of Cubism, we'll encourage you to explore multiple dimensions simultaneously, offering the freedom to experiment with various painting techniques and incorporate typographic elements. Why Join? Discover Your Creativity: Find new ways to express your emotions and thoughts. Unique Experience: A workshop combining creative thinking with painting techniques. Art Community: Share your work with others and gain inspiration from other participants. Exploring Abstraction: Learn the secrets of Cubism and create works that bring new dimensions to your art. Join our workshops and discover how art can be a medium of expression for your inner expression.

  • During the workshop, we will jointly look at the today biggest challenges for management and employees wellbeing. We will answer the question of what employees’ wellbeing really is and how it has evolved from a benefits package to a culture of well-being. We will learn about the benefits of wellbeing programs for the employers, managers and employees. We will look at companies’ best practices and define the scope of the managers responsibility for the well-being of subordinates.

  • During this workshop we will learn about attention mechanisms which constitute consumer, employee, business partner and generally human behavior. This workshop employs a cognitive approach to illuminate the science behind attention. Delve into the intricacies of cognition and discover practical processes and procedures to enhance your focus and productivity and to ensure being heard yourself.

  • Mindfulness is often associated with calm and stress resilience. It's even more. You will see how mindfulness may be beneficial for your life and conscious leadership. You will learn and experience what mindfulness is, you will combine theory and practice. The workshop will become an inspiration on how to become more comfortable amidst uncertainty and adversity, how to respond to tough work / life situations, how to gain access to intuition and connect fully with others, how to strengthen your mental and physical resilience.

  • Where
    Building G-KSB, 2nd floor

  • Where
    Building G-KSB, classroom 12

  • The culmination of the Congress, as in previous years, will be a picnic organized at the Royal Kraków Golf & Country Club in Ochmanów
    Where
    Royal Kraków Golf & Country Club in Ochmanów – near Krakow

  • We haven't found any session that matches you're criteria

Program

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Get The Ticket

Congress Pass

250 PLN/person

  • Participation in Panel Discussions (Friday)
  • Participation in Workshops (on request - Saturday)*
  • Lunch and Coffee Breaks during the Congress
  • Gala Dinner and Charity Auction (extra paid)
  • Family Picnic and Golf Tournament for the KSB KUE Director's Cup (extra paid)
Soon!

Gala Dinner Pass

350 PLN/person

  • Gala Dinner and Charity Auction (price per one person)
Soon!

Golf Tournament Family Pass

150 PLN/person

  • Family Picnic and Golf Tournament for the KSB KUE Director's Cup
Soon!

Don't wait! Get tickets now.

XXI International MBA Congress
Krakow School of Business
Krakow University of Economics

ul. Rakowicka 27
31-510 Krakow
kongresmba@uek.krakow.pl

Operatorem kart płatniczych jest PayPro SA Agent Rozliczeniowy, ul. Pastelowa 8, 60-198 Poznań, wpisany do Rejestru Przedsiębiorców Krajowego Rejestru Sądowego prowadzonego przez Sąd Rejonowy Poznań – Nowe Miasto i Wilda w Poznaniu, VIII Wydział Gospodarczy Krajowego Rejestru Sądowego pod numerem KRS 0000347935, NIP 7792369887, Regon 301345068.

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