Ph. D. in Economics & Master of Psychology working as an Assistant Professor, Department of Marketing, College of Management Sciences and Quality, Cracow University of Economics (Poland). Scientific interests: online marketing communication, psychology of consumer behaviour, advertising. She is the author of over 50 articles and monographs, including “The role of social networking in brand marketing Communications”. Katarzyna is a member of the American Marketing Association, International Association of Researchers and Scientists in Latvia, Polish Scientific Marketing Association and the Spokespersons for Science Association.
